METAVERSE platform Virtua will officially partner with Yorkshire County Cricket Club for the remainder of the 2022 season and beyond.
The partnership begins today and fans will begin to see Virtua branding appear around YCCC’s home ground for domestic and international matches.
As part of the partnership, Virtua and YCCC are exploring a number of NFT collections for fans, including money can’t buy experiences.
The partnership will see Virtua working with another major brand in British sport, since it joined Williams Racing as its official metaverse partner earlier in the year.
Established in 2017, Virtua is a gamified metaverse platform and industry-leading NFT marketplace, which partners with leading brands and IPs to produce premium NFT collections and provides access for brands and individuals to enter the metaverse.
Jawad Ashraf, Virtua CEO, said: “We’re excited to be partnering with Yorkshire County Cricket Club, discussions are already taking place around what could be our first NFT collection.
“Following Williams Racing, it’s another great partnership for us to explore activity that will transition into our soon-to-launch metaverse.”
Yorkshire’s chief operating officer Andy Dawson said: “Virtua are the ideal partner to collaborate with as we look to take Yorkshire County Cricket Club to the next stage in fan engagement, the metaverse.
“We’ve been interested in exploring NFTs for some time, what they can offer our fans in terms of real-world utility and in the metaverse.”
The partnership begins this weekend, and to celebrate Virtua has launched a competition to win four pairs of VIP tickets to the one-day international between England and South Africa on Sunday, July 24.
To enter, follow the Virtua Twitter page for more details.
We want our comments to be a lively and valuable part of our community – a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
This website and associated newspapers adhere to the Independent Press Standards Organisation’s Editors’ Code of Practice. If you have a complaint about the editorial content which relates to inaccuracy or intrusion, then please contact the editor here. If you are dissatisfied with the response provided you can contact IPSO here
© 2001-2022. This site is part of Newsquest’s audited local newspaper network. A Gannett Company. Newsquest Media Group Ltd, Loudwater Mill, Station Road, High Wycombe, Buckinghamshire. HP10 9TY. Registered in England & Wales | 01676637 |
Data returned from the Piano ‘meterActive/meterExpired’ callback event.
As a subscriber, you are shown 80% less display advertising when reading our articles.
Those ads you do see are predominantly from local businesses promoting local services.
These adverts enable local businesses to get in front of their target audience – the local community.
It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times.

source