Bloomberg Business of Sports lets you follow the money in the world of sports, reporting on trades, salaries, endorsements, contracts and collective bargaining. The show takes listeners inside the business end of the sports world, and explains what it means to fans and their pocketbooks.
Two brothers, aged 8 and 5, turn a passion for bowties into a growing apparel business with a charitable purpose. An Indiana University graduate becomes a go-to stylist for professional athletes, finding rare clothes and sneakers that everyone wants. Then meet two young men who have built an empire out of socks.
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Salesforce Inc., the leading maker of customer relations software, is introducing a cloud-based service for creating and selling NFTs even as sales of the digital assets have plummeted.
The service announced Tuesday is designed for consumer brands that want to sell NFTs for special access, such as admission to an event, rather than art or trading value, said Adam Caplan, who oversees emerging technology at Salesforce. “The art should look great. But that’s not really the point.”

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