RadioToday – with RCS
Capital is thought to be the first radio brand in the UK to release an NFT – a non-fungible token.
Global, in partnership with green NFT platform OneOf, has released the digital collectible ahead of the return of Capital’s Summertime Ball.
The NFTs offer music fans unique memorabilia of the live event and a digital lanyard featuring the official line-up.
Cilesta Van Doorn, Chief Marketing Officer at Global, said: “Collecting venue ticket stubs and programmes is very much part of the music fan experience when you’re at a live event, so we are thrilled to be able to move the fan experience into the metaverse by creating digital memorabilia.
“And as millions of people watch along on social media and Global Player’s live stream, they can also now join in the full experience by owning unique memorabilia for the first time. The NFT digital lanyard is the perfect way to capture the full event experience, making it accessible to all.”
“OneOf is excited about being Global UK’s launch partner for Capital to be the first radio brand in the UK to release an NFT,” says Mark Lyn, OneOf VP of Special Projects.
“Enabling Capital’s listeners an easy platform to onboard into web3 and buy their first NFT without the need of a cryptocurrency wallet is core to our mission of onboarding 100 million new people into NFTs.”
The Limited Edition NFTs drop today (Thursday 9 June), with prices starting from £10 – details at capitalfm.com.
Get real time updates directly on you device, subscribe now.
Capital’s Summertime Ball to be live streamed on TikTok
Mental health ambassador Gemma Styles joins Classic FM
Heart 00s launches on DAB with Mike Panteli and Ashley Roberts
LBC journalist Lillie Almond launches Where You From? podcast
Capital’s Summertime Ball with Barclaycard sells out in a day
Tim Westwood steps down from CapitalXTRA radio show
Harry Styles to perform at BBC Radio 1 and Capital music events
Ed Sheeran’s Bad Habits named most played radio song at Global
Global appoints Mia Mulch as Programmatic and Data Director for DAX
Heart is giving away 30 trips to Disneyland Paris for listeners
Shortlist announced on-air and online for The Global Awards 2022
Heart north east Drive presenter Emil Franchi departs
New programmes and presenters at Capital and Capital XTRA
Eddie Mair to leave Global on 4th anniversary of joining LBC
Global signs up as media partner with DEC for fundraising concert
Britain’s Big Platinum Performance initiative launched by Classic FM
Comedian Jennifer Saunders to host opera series on Classic FM
Details of Andrew Marr’s opinion-led LBC radio show announced
Emily Maitlis and Jon Sopel to join Global for LBC radio show and podcast
Capital Breakfast gets major new TV ad campaign at Global
Sam Lavery takes over Capital North East Drivetime radio show
Dr Alex George signs up for health series on Classic FM
Global’s DAX takes on How to Fail with Elizabeth Day
Presenter Maajid Nawaz has left LBC with immediate effect
Yasser joins Global to host Capital XTRA weekday Drive
Biggest radio stories in 2021…. and some 2022 predictions
Global backer given permission to increase iHeartMedia share
Podcast hosting platform Captivate acquired by Global
Schedule changes at Heart for 2022 as Yasmin Evans joins
Classic FM Live returns to the Royal Albert Hall in 2022
Today’s radio news
Ex-radio host Mark Page has prison sentence increased to 18 years
Cool FM presenters attempt to paddleboard across North Channel
All change at JACKfm as Iain Lee gets a Rude Awakening
Commercial Radio News Awards 2022 nominations revealed

source